Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Fostering Media Relationships for a Strong PR Program

Posted on March 14, 2018 by Matt McCarthy

Topics: Thought Leadership, Earned Media Relations

Let’s face it, pitching the media can be hard work.

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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine

Topics: Earned Media Relations, Media FAQs

National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...

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When Competitors Talk Trash: Combating FUD in the Market

Posted on February 14, 2018 by Sarah Mees

Topics: Thought Leadership, Earned Media Relations

It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...

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When to Consider a Satellite Media Tour

Posted on November 16, 2017 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast ...

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Course Correcting a Dead End Story Angle

Posted on November 2, 2017 by Matt McCarthy

Topics: Earned Media Relations

Hey, it happens…

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Survey Says! Reaping the Rewards of Data Through Smart Polling

Posted on September 28, 2017 by Kathy Wilson

Topics: Social Media, Earned Media Relations

We at Tier One are big believers in the power of independent research. Smart, unbiased research provides value in many ways – from helping to underscore the need for a client’s solutions or services, to positioning a company as a thought leader and ...

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