Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

When Competitors Talk Trash: Combating FUD in the Market

Posted on February 14, 2018 by Sarah Mees

Topics: Thought Leadership, Earned Media Relations

It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. How can you fight back? There are no official channels to “correct the record” in these ...

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When to Consider a Satellite Media Tour

Posted on November 16, 2017 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast ...

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Course Correcting a Dead End Story Angle

Posted on November 2, 2017 by Matt McCarthy

Topics: Earned Media Relations

Hey, it happens…

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Survey Says! Reaping the Rewards of Data Through Smart Polling

Posted on September 28, 2017 by Kathy Wilson

Topics: Social Media, Earned Media Relations

We at Tier One are big believers in the power of independent research. Smart, unbiased research provides value in many ways – from helping to underscore the need for a client’s solutions or services, to positioning a company as a thought leader and ...

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5 Tips to Stand Out in Today's Media Landscape

Posted on August 4, 2017 by Colleen Irish

Topics: Earned Media Relations

One of my favorite things about the PR profession is the art of media relations. There’s nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is ...

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4 Communication Lessons from Energy Week

Posted on July 7, 2017 by Sarah Mees

Topics: Thought Leadership, Earned Media Relations

The Trump Administration designated last week, June 26 - 30, as “Energy Week.” On Tuesday, June 27, Rick Perry, Scott Pruitt, and Ryan Zinke, the heads of the Department of Energy, EPA, and Secretary of the Interior, respectively, penned an op-ed ...

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