Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

5 Tips to Stand Out in Today's Media Landscape

Posted on August 4, 2017 by Colleen Irish

Topics: Earned Media Relations

One of my favorite things about the PR profession is the art of media relations. There’s nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is ...

Read More

4 Communication Lessons from Energy Week

Posted on July 7, 2017 by Sarah Mees

Topics: Thought Leadership, Earned Media Relations

The Trump Administration designated last week, June 26 - 30, as “Energy Week.” On Tuesday, June 27, Rick Perry, Scott Pruitt, and Ryan Zinke, the heads of the Department of Energy, EPA, and Secretary of the Interior, respectively, penned an op-ed ...

Read More

The Art and Science of Communication Program Measurement: Three Critical Analytics Areas for Measuring Earned Media

Posted on June 7, 2017 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

Communication program measurement has been the subject of intense debate for decades. Organizations rightfully want to understand the impact of public relations and social media on their business and gauge the true return on investment of their ...

Read More

The Truth Behind a “Lucky” Communication Strategy

Posted on March 15, 2017 by Kathy Wilson

Topics: Content, Earned Media Relations, Planning

As the Roman philosopher Seneca once observed, “Luck is what happens when preparation meets opportunity.”

Read More

The Perils of Putting a Corporate PR Program on Hold

Posted on February 23, 2017 by Marian Hughes

Topics: Thought Leadership, Earned Media Relations, Industry Analyst Relations

When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted ...

Read More

Ask the Expert: An Inside Look at Pitching Broadcast Media

Posted on December 1, 2016 by Celena Fine

Topics: Earned Media Relations

Image Via http://www.appliedelectronics.com/SHAW-MEDIA-GLOBALS-THE-MORNING-SHOW Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in ...

Read More