Top Talk

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The Art and Science of Communication Program Measurement: Three Critical Analytics Areas for Measuring Earned Media

Posted on June 7, 2017 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

Communication program measurement has been the subject of intense debate for decades. Organizations rightfully want to understand the impact of public relations and social media on their business and gauge the true return on investment of their ...

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The Truth Behind a “Lucky” Communication Strategy

Posted on March 15, 2017 by Kathy Wilson

Topics: Content, Earned Media Relations, Planning

As the Roman philosopher Seneca once observed, “Luck is what happens when preparation meets opportunity.”

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The Perils of Putting a Corporate PR Program on Hold

Posted on February 23, 2017 by Marian Hughes

Topics: Thought Leadership, Earned Media Relations, Industry Analyst Relations

When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted ...

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Ask the Expert: An Inside Look at Pitching Broadcast Media

Posted on December 1, 2016 by Celena Fine

Topics: Earned Media Relations

Image Via http://www.appliedelectronics.com/SHAW-MEDIA-GLOBALS-THE-MORNING-SHOW Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in ...

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The Ghosts of PR Past, Present, and Future

Posted on December 17, 2015 by Colleen Irish

Topics: Social Media, Earned Media Relations, Messaging and Positioning

Image created using Canva. Background Image Credit: "Day 36 - Candles" by Iain Watson on Flickr As another year comes to an end, it’s common practice to look back and reflect on the past while musing about the possibilities of the year to come. With ...

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Analyze This: Four Strategies to Building a Successful Industry Analyst Program

Posted on November 6, 2015 by Colleen Irish

Topics: Earned Media Relations, Industry Analyst Relations

In pursuit of building industry visibility and leadership, businesses, especially startups, can be so focused on their desire to secure press coverage and develop media relationships, that they neglect another key element to capturing ‘share of ...

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