Topics: Earned Media Relations
One of my favorite things about the PR profession is the art of media relations. There’s nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is ...
Topics: Thought Leadership, Earned Media Relations
The Trump Administration designated last week, June 26 - 30, as “Energy Week.” On Tuesday, June 27, Rick Perry, Scott Pruitt, and Ryan Zinke, the heads of the Department of Energy, EPA, and Secretary of the Interior, respectively, penned an op-ed ...
Topics: Earned Media Relations, Measurement and Analytics
Communication program measurement has been the subject of intense debate for decades. Organizations rightfully want to understand the impact of public relations and social media on their business and gauge the true return on investment of their ...
Topics: Content, Earned Media Relations, Planning
As the Roman philosopher Seneca once observed, “Luck is what happens when preparation meets opportunity.”
Topics: Thought Leadership, Earned Media Relations, Industry Analyst Relations
When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted ...
Topics: Earned Media Relations
Image Via http://www.appliedelectronics.com/SHAW-MEDIA-GLOBALS-THE-MORNING-SHOW Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in ...
