Topics: Earned Media Relations, Measurement and Analytics
Communication program measurement has been the subject of intense debate for decades. Organizations rightfully want to understand the impact of public relations and social media on their business and gauge the true return on investment of their ...
Topics: Content, Earned Media Relations, Planning
As the Roman philosopher Seneca once observed, “Luck is what happens when preparation meets opportunity.”
Topics: Thought Leadership, Earned Media Relations, Industry Analyst Relations
When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted ...
Topics: Earned Media Relations
Image Via http://www.appliedelectronics.com/SHAW-MEDIA-GLOBALS-THE-MORNING-SHOW Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in ...
Topics: Social Media, Earned Media Relations, Messaging and Positioning
Image created using Canva. Background Image Credit: "Day 36 - Candles" by Iain Watson on Flickr As another year comes to an end, it’s common practice to look back and reflect on the past while musing about the possibilities of the year to come. With ...
Topics: Earned Media Relations, Industry Analyst Relations
In pursuit of building industry visibility and leadership, businesses, especially startups, can be so focused on their desire to secure press coverage and develop media relationships, that they neglect another key element to capturing ‘share of ...
