Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Ghosts of PR Past, Present, and Future

Posted on December 17, 2015 by Colleen Irish

Topics: Social Media, Earned Media Relations, Messaging and Positioning

Image created using Canva. Background Image Credit: "Day 36 - Candles" by Iain Watson on Flickr As another year comes to an end, it’s common practice to look back and reflect on the past while musing about the possibilities of the year to come. With ...

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Analyze This: Four Strategies to Building a Successful Industry Analyst Program

Posted on November 6, 2015 by Colleen Irish

Topics: Earned Media Relations, Industry Analyst Relations

In pursuit of building industry visibility and leadership, businesses, especially startups, can be so focused on their desire to secure press coverage and develop media relationships, that they neglect another key element to capturing ‘share of ...

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Five Communications Strategies to Turbo Charge Your Fall PR and Social Planning

Posted on September 5, 2015 by Kathy Wilson

Topics: Social Media, Earned Media Relations, Planning

You may still be brushing beach sand off the seats of your car and searching for your one missing flip flop.  But make no mistake: the meteorological summer is drawing to a close.  School’s back in session, your co-workers are back from vacation, ...

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Native Advertising: Valuable Content or "Repurposed Bovine Waste"?

Posted on August 22, 2015 by Laureen Sanderson

Topics: Thought Leadership, Content, Earned Media Relations

It was out of this struggle that native advertising was born. For those unfamiliar, native advertising is paid content, sponsored by and sometimes even created by a brand, that runs alongside regular news stories. While paid content gives news ...

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Designing an Award-Winning Online Newsroom

Posted on August 20, 2015 by Marian Hughes

Topics: UX, Earned Media Relations

It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action ...

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Tips from the Dugout: How to Handle the Curveballs

Posted on April 3, 2015 by Marian Hughes

Topics: Earned Media Relations, Media and Presentation Training

Get in the Zone A helpful trick to getting an interview off on the right foot is to walk into the discussion with a helpful attitude regardless of what your day has been like. We all have bad days, but an experienced spokesperson can step back, take ...

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