Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Five Communications Strategies to Turbo Charge Your Fall PR and Social Planning

Posted on September 5, 2015 by Kathy Wilson

Topics: Social Media, Earned Media Relations, Planning

You may still be brushing beach sand off the seats of your car and searching for your one missing flip flop.  But make no mistake: the meteorological summer is drawing to a close.  School’s back in session, your co-workers are back from vacation, ...

Read More

Native Advertising: Valuable Content or "Repurposed Bovine Waste"?

Posted on August 22, 2015 by Laureen Sanderson

Topics: Thought Leadership, Content, Earned Media Relations

It was out of this struggle that native advertising was born. For those unfamiliar, native advertising is paid content, sponsored by and sometimes even created by a brand, that runs alongside regular news stories. While paid content gives news ...

Read More

Designing an Award-Winning Online Newsroom

Posted on August 20, 2015 by Marian Hughes

Topics: UX, Earned Media Relations

It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action ...

Read More

Tips from the Dugout: How to Handle the Curveballs

Posted on April 3, 2015 by Marian Hughes

Topics: Earned Media Relations, Media and Presentation Training

Get in the Zone A helpful trick to getting an interview off on the right foot is to walk into the discussion with a helpful attitude regardless of what your day has been like. We all have bad days, but an experienced spokesperson can step back, take ...

Read More

Tips from the Dugout: Your Media Interview Windup

Posted on March 27, 2015 by Marian Hughes

Topics: Earned Media Relations, Media and Presentation Training

Start with Smart Scouting Never go into an interview without doing your homework. Determine the reporter’s beat and if you haven’t already, take the time to read his/her previous articles. Determine if he/she has written about the issue at hand ...

Read More

Tips from the Dugout: How to Knock it Out of the Park with this Season’s Media Interviews

Posted on March 20, 2015 by Marian Hughes

Topics: Earned Media Relations, Media and Presentation Training

The boys of summer are back! Spring Training is underway and ballparks across the Cactus and Grapefruit Leagues are bustling with action as our favorite players warm up for the intense season ahead. Year after year, these great athletes embrace the ...

Read More