Top Talk

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Tips from the Dugout: Your Media Interview Windup

Posted on March 27, 2015 by Marian Hughes

Topics: Earned Media Relations, Media and Presentation Training

Start with Smart Scouting Never go into an interview without doing your homework. Determine the reporter’s beat and if you haven’t already, take the time to read his/her previous articles. Determine if he/she has written about the issue at hand ...

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Tips from the Dugout: How to Knock it Out of the Park with this Season’s Media Interviews

Posted on March 20, 2015 by Marian Hughes

Topics: Earned Media Relations, Media and Presentation Training

The boys of summer are back! Spring Training is underway and ballparks across the Cactus and Grapefruit Leagues are bustling with action as our favorite players warm up for the intense season ahead. Year after year, these great athletes embrace the ...

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Dos and Don’ts of PR Pitching: Six Tips to Influence the Media While Avoiding the PR “Walk of Shame”

Posted on March 10, 2015 by Colleen Irish

Topics: Thought Leadership, Earned Media Relations

One of the most essential secrets to success of any media relations program is the fine art of writing and pitching story ideas that inspire the press to write about your company or client. This is something we PR professionals spend years ...

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Take 3 Minutes Now to Perfect Your 3-Minute Pitch

Posted on March 6, 2015 by Mary Pavlu

Topics: Earned Media Relations, Industry Analyst Relations

Picture yourself on a stage, in front of a huge audience packed with investors and CEOs, and you only have three minutes to spark their interest. What would you say? That is the startup’s dilemma, and was the challenge of the moment at Start Up ...

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Unwrapping a Beautiful Holiday Media Placement

Posted on December 12, 2014 by Marian Hughes

Topics: Thought Leadership, Earned Media Relations

Image Credit: Created using Canva; https://www.canva.com/ It’s that time of year. Everywhere you turn, a different media outlet is featuring a story on great gifts for the holidays. Whether they be stocking stuffer ideas, gifts under $50, or gifts ...

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Is Phone-Phobia Killing Your PR Program?

Posted on December 4, 2014 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

"Afraid Looking Woman With Phone" by David Castillo Dominici on FreeDigitalPhotos.net   The most persuasive form of person-to-person communication is still face-to-face, but voice-to-voice has to be the next best thing. Only a live dialogue lets the ...

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