Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Dos and Don’ts of PR Pitching: Six Tips to Influence the Media While Avoiding the PR “Walk of Shame”

Posted on March 10, 2015 by Colleen Irish

Topics: Thought Leadership, Earned Media Relations

One of the most essential secrets to success of any media relations program is the fine art of writing and pitching story ideas that inspire the press to write about your company or client. This is something we PR professionals spend years ...

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Take 3 Minutes Now to Perfect Your 3-Minute Pitch

Posted on March 6, 2015 by Mary Pavlu

Topics: Earned Media Relations, Industry Analyst Relations

Picture yourself on a stage, in front of a huge audience packed with investors and CEOs, and you only have three minutes to spark their interest. What would you say? That is the startup’s dilemma, and was the challenge of the moment at Start Up ...

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Unwrapping a Beautiful Holiday Media Placement

Posted on December 12, 2014 by Marian Hughes

Topics: Thought Leadership, Earned Media Relations

Image Credit: Created using Canva; It’s that time of year. Everywhere you turn, a different media outlet is featuring a story on great gifts for the holidays. Whether they be stocking stuffer ideas, gifts under $50, or gifts ...

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Is Phone-Phobia Killing Your PR Program?

Posted on December 4, 2014 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

"Afraid Looking Woman With Phone" by David Castillo Dominici on   The most persuasive form of person-to-person communication is still face-to-face, but voice-to-voice has to be the next best thing. Only a live dialogue lets the ...

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Feeding the Owned Content Machine with Great Contributed Articles

Posted on October 8, 2014 by Kathy Wilson

Topics: Content, Earned Media Relations, Messaging and Positioning

Bylined articles can be an effective way for an organization to showcase a perspective or help prospective buyers tackle a timely business issue. But just because you build it doesn't mean they will come. Or put another way, just because your byline ...

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Learn What Makes a Winner or Loser with "Top Dog" by Bronson & Merryman

Posted on August 29, 2014 by Colleen Irish

Topics: Thought Leadership, Content, Earned Media Relations

What makes up a winning performance; whether it be in sports, academics or business? Does it come down to experience, natural ability or some magical formula a person or team possesses that allows them to achieve above the others?

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