Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Let’s Play Ball: Seven Tips for Crafting a Winning Press Pitch

Posted on July 28, 2014 by Colleen Irish

Topics: Earned Media Relations

We're in the thick of baseball season, and here at Tier One, we're big fans of our hometown favorites, the Boston Red Sox and the Chicago Cubs. Sadly, neither team is having a season to brag about. No matter how great the effort from players like ...

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The Single Most Important PR Productivity Tip

Posted on May 30, 2014 by Sue Parente

Topics: Social Listening and Trend Spotting, Earned Media Relations

Clients don't really want us to produce more; they want us to achieve more. They want us to develop and execute on ideas that make things happen for their business and move brand perception forward.

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Awkward! What To Do When the Media (or Others) Get It Wrong

Posted on April 28, 2014 by Sue Parente

Topics: Thought Leadership, Earned Media Relations

Mistakes happen and nobody knows your company as well as you do, so it's inevitable and understandable that an outsider might garble some of the facts or miss some of the nuances. Not to mention the extreme deadlines and deluge of information that ...

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Driving Conversations Through Survey Data

Posted on April 9, 2014 by Sue Parente

Topics: Content, Earned Media Relations, Messaging and Positioning

What counts as “news” from a PR perspective? Every company knows major episodic events like product launches, new client stories or business action such as an IPO or merger are newsworthy – but typically those events are few and far between. What ...

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How People Can Get to Know You

Posted on June 30, 2012 by Sue Parente

Topics: Social Media, Earned Media Relations, Messaging and Positioning

Remember those great Jon Lovitz SNL skits in which Lovitz would scream into the camera, “GET TO KNOW ME!”?  The idea was that simply by knowing him, all your dreams of fame and fortune would come true.  While maybe not to the degree Lovitz suggests, ...

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