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    πŸ”₯ Up Your Marketing Strategy With the First Language of Digital: Emoji πŸ˜€

    Emojis are a content and social media tool that can be used to convey emotion, add emphasis or nuance, and inject personality and color. And while the thought of brands using emojis as a marketing tool may have once been a daring (or disastrous) move, today we shudder at the thought of a 🌎 without them.  More than half of emoji users say they’re read more >

    For Want of a Better Word: The Rise of the Emoji

    The relationship between the emoji and the professional world is a tense one. There are some who would argue that the humble emoticon :-) has no place in a corporate setting, let alone its more animated successor, the emoji: read more >

    Four Strategies for Marketers to Influence Millennials Above and Beyond Pomp and Circumstance

    In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. According to a new Pew Research report, more than one-in-three American workers today are read more >

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