The Magic of Influencer Marketing
Posted March 13, 2019 By Colleen Irish
|
social media marketing,
social media strategy,
Engagement,
millennials
If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be celebrities, but most aren’t famous (at least not in the Hollywood sense of the word). The real magic of
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Marketing to Different Generations: Is Your Messaging Age-Appropriate?
Posted March 07, 2018 By Colleen Irish
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PR Best Practices,
Riddle & Bloom,
social media,
audience,
baby boomers,
brands,
content marketing,
Engagement,
gen y,
gen z,
marketing,
millennials
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these
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New Rules of Engagement in the Rise of Fake News
Posted March 17, 2017 By Colleen Irish
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PR,
PR Best Practices,
Pub Club,
Pub Club NE,
content,
Engagement,
Event Recap,
Fake News
In the last six months, “fake news” has become a household phrase. Its current status took root during the 2016 presidential election, and has continued to grow to the point where many people can’t tell the difference between real news or “alternative facts.”
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