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    Kick It Up A Notch! Elevating Your Event’s Social Program

    If one thing’s for sure when it comes to industry events, they offer a wide variety of opportunities to both those attending and those running around behind the scenes. read more >

    Sixty Seconds for Social: Shining on Social at Industry Events

    When it comes to showcasing your company’s thought leadership among industry peers, the value of social media at events cannot be overstated.Industry events present almost a Super Bowl-like opportunity for your social program in the sense that they provide a rare moment in time when your audience is focused on a single event and the conversations read more >

    The Trade Show Must Go On - Here’s How You Can Make It Great

    Companies ante up big marketing dollars for the opportunity to participate in top trade shows and conferences. But once the booth space is secured and your conference theme is developed, all eyes typically turn to the public relations/social media team for strategies on how to meaningfully extend the value of that investment. read more >

    Pick Me! How to Secure a Speaking Spot at SXSW Interactive

    Image Credit: SXSW PanelPicker; http://panelpicker.sxsw.com/ According to SXSW, there were more than 3,000 speaking proposals submitted for the 600+ Interactive sessions that took place at the March 2015 conference. How do you make your brand stand out in such a noisy, competitive environment? Read on to learn more about the unique SXSW read more >

    The Five Questions Every Brand Needs to Ask Before Green-Lighting an Event

    As a Type A control freak, I admit the prospect of in-person events gives me the willies. The reason? Because while you can plan an event to the nth degree of detailed logistics and bulletproof nearly every "what if?" situation ahead of time, there's still one scenario that's beyond one's control: namely, will your target audience show up to read more >

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