Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Kick It Up A Notch! Elevating Your Event’s Social Program

Posted on September 30, 2016 by Colleen Irish
If one thing’s for sure when it comes to industry events, they offer a wide variety of opportunities to both those attending and those running around behind the scenes.
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Sixty Seconds for Social: Shining on Social at Industry Events

Posted on March 3, 2016 by Stephanie Malkus
When it comes to showcasing your company’s thought leadership among industry peers, the value of social media at events cannot be overstated.Industry events present almost a Super Bowl-like opportunity for your social program in the sense that they ...
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The Trade Show Must Go On - Here’s How You Can Make It Great

Posted on May 8, 2015 by Kathy Wilson
Companies ante up big marketing dollars for the opportunity to participate in top trade shows and conferences. But once the booth space is secured and your conference theme is developed, all eyes typically turn to the public relations/social media ...
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Pick Me! How to Secure a Speaking Spot at SXSW Interactive

Posted on May 2, 2015 by Marian Hughes
Image Credit: SXSW PanelPicker; http://panelpicker.sxsw.com/ According to SXSW, there were more than 3,000 speaking proposals submitted for the 600+ Interactive sessions that took place at the March 2015 conference. How do you make your brand stand ...
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The Five Questions Every Brand Needs to Ask Before Green-Lighting an Event

Posted on May 21, 2014 by Kathy Wilson
As a Type A control freak, I admit the prospect of in-person events gives me the willies. The reason? Because while you can plan an event to the nth degree of detailed logistics and bulletproof nearly every "what if?" situation ahead of time, ...
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