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    Addressing the Algorithm: How Brands Can Crack the New Facebook Code

    Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users. read more >

    Frequently Asked Questions: Facebook Live

    Facebook, as we know it today, is a far cry from its inception when Mark Zuckerberg first sat down in his dorm room and created a social networking site for Harvard students. Over the past 13 years, we’ve seen many changes as the platform has shifted from being a site solely to connect with friends to a place where you can follow and engage with read more >

    Going Pro: Facebook Live

    In the social media-o-sphere, two words remain top of mind: Live video. From its humble origins with Meerkat and Periscope, live video on social is now commonplace on  Snapchat, Instagram Stories, and Facebook. read more >

    Social Media Live Video Breakdown

    Live social video is on the rise and shows no signs of slowing. With new live video options constantly popping up, they can begin to all look the same. To make sure your content gets in front of your target audiences, being strategic with your live video choice is vital. Luckily for you, we’ve broken down the key players in live video to help you read more >

    Fast Facts From Social Media Week Chicago 2016

    Target audiences, platforms, keywords, hashtags, influencers, analytics, engagement, impressions, scheduling, paid, we’re already out of breath and we haven’t even mentioned the event that brings all of these terms to one main stage: Social Media Week. read more >

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