Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Addressing the Algorithm: How Brands Can Crack the New Facebook Code

Posted on February 28, 2018 by Jessica Ivetich
Since its beginnings, Facebook has always been in flux, constantly updating its algorithm to target content and connect its users.
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Frequently Asked Questions: Facebook Live

Posted on July 19, 2017 by Bianca Lev
Facebook, as we know it today, is a far cry from its inception when Mark Zuckerberg first sat down in his dorm room and created a social networking site for Harvard students. Over the years, we’ve seen many changes as the platform has shifted from ...
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Going Pro: Facebook Live

Posted on May 25, 2017 by Bianca Lev
In the social media-o-sphere, two words remain top of mind: Live video. From its humble origins with Meerkat and Periscope, live video on social is now commonplace on  Snapchat, Instagram Stories, and Facebook.
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Social Media Live Video Breakdown

Posted on March 23, 2017 by Tier One Team
Live social video is on the rise and shows no signs of slowing. With new live video options constantly popping up, they can begin to all look the same. To make sure your content gets in front of your target audiences, being strategic with your live ...
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Fast Facts From Social Media Week Chicago 2016

Posted on November 23, 2016 by Tier One Team
Target audiences, platforms, keywords, hashtags, influencers, analytics, engagement, impressions, scheduling, paid, we’re already out of breath and we haven’t even mentioned the event that brings all of these terms to one main stage: Social Media ...
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Sixty Seconds for Social: Mary Meeker’s Internet Trends - Through the Social Lens

Posted on June 3, 2016 by Stephanie Malkus
Background Image Credit: http://www.kpcb.com/internet-trends Being in the know couldn’t possibly be any more critical in the world of social media, and thanks to the release of Mary Meeker’s 2016 annual Internet Trends Report on Wednesday, that’s ...
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