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Sixty Seconds for Social [World Cup Edition]: Brand Wins and Losses

Posted on July 15, 2014 by Katie Niemiec
This World Cup was one for the record books. The semi-final match between Germany and Brazil not only raised the bar with the number of goals scored against Brazil, but for the level of participation from viewers who sent 35.6 million tweets. That ...
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Sixty Seconds for Social [World Cup Edition]: 5 Steps to Kick Your Brand up a Notch

Posted on June 25, 2014 by Megan Clark
The FIFA World Cup is taking the social media world by storm. Not only is 90% of the world contributing to online conversations involving the games, but it is also estimated that the World Cup is on track to become the most-tweeted TV event of the ...
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