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Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...
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Fluent Interprets Next Wave of Millennial Consumers for Brands

Posted on October 17, 2014 by Colleen Irish
Just when brands think they’ve figured out how to communicate with consumers in today’s digital age, they’re hit with the next wave of Millennials (or Gen Z), whose digital nativeness and cultural values require a very different approach to ...
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