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    Marketing to Different Generations: Is Your Messaging Age-Appropriate?

    All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these read more >

    Fluent Interprets Next Wave of Millennial Consumers for Brands

    Just when brands think they’ve figured out how to communicate with consumers in today’s digital age, they’re hit with the next wave of Millennials (or Gen Z), whose digital nativeness and cultural values require a very different approach to engagement. This coveted, yet hard to crack, group of 17 to 20-somethings wields up to $200 billion in read more >

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