Making True Believers: An Overview of The Business of Belief
Posted June 22, 2016 By Kathy Wilson
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PR Best Practices,
reading,
Story,
summer reading,
Summer Reading 2016,
The Business of Belief,
Tom Asacker,
books,
business reads,
good reads,
marketing
Belief is a powerful emotion and it’s one we all work to cultivate on a daily basis – whether we’re aware of it or not. All of us need to make believers of our key “audiences”: whether those are our customers, employees, board members, business partners, local town hall participants, students, or even our own family members.
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