Getting Your Social to Sing: Lessons from the Grammy Awards
Posted February 13, 2015 By Stephanie Malkus
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real-time marketing,
real-time marketing 2015,
social media,
challenger brands,
Grammys,
Grammys 2015
The top social moments on Facebook were Sam Smith winning Record of the Year; AC/DC opening the show; and Madonna's performance. 17 million people worldwide had 45 million Grammy interactions during the broadcast. In comparison, Twitter reported 20.9 million tweets globally, resulting in 1.6 billion views. The most-tweeted moment came from the
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