Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Picture This: Your Ultimate Guide to Social Media Visuals

Posted on October 15, 2019 by Logan Esser

Topics: Social Media, Graphics, Infographics

In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing ...

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Developing Social Media Brand Guidelines

Posted on March 28, 2018 by Grace Rasulo

Topics: Social Media, Branding, Graphics

Whether you’re on a big team or small team, have a full content calendar or post intermittently, it’s important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to ...

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A Designer’s Guide to Instagram Stories

Posted on October 18, 2017 by Bianca Lev

Topics: Social Media, Graphics

Ask any graphic designer their favorite social media platform and I can almost guarantee with absolute certainty their answer will be Instagram. From day one, the photo-focused platform found and cemented its place in the hearts of the aesthetic ...

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Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations

Posted on October 19, 2016 by Kathy Wilson

Topics: Video, Content, Graphics

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

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Sixty Seconds for Social: Social Resolutions

Posted on January 8, 2016 by Stephanie Malkus

Topics: Social Media, Measurement and Analytics, Graphics

With a new year comes the sense of a fresh start with a new outlook on life, as well as the unavoidable temptation to make resolutions. With the accompanying slew of articles predicting the hottest trends of 2016 in everything from fashion to ...

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For Want of a Better Word: The Rise of the Emoji

Posted on July 2, 2015 by Jamie Mayer

Topics: Social Media, Content, Graphics

The relationship between the emoji and the professional world is a tense one. There are some who would argue that the humble emoticon :-) has no place in a corporate setting, let alone its more animated successor, the emoji:

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