Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

1+1=3: The Value of a Close PR/IR Partnership Adds Up

Posted on November 22, 2019 by Kathy Wilson

Topics: Earned Media Relations, Industry Analyst Relations

In the wide world of brand relations, the paths of public relations and investor relations (IR) not only frequently cross, they often rely on each other. PR and IR both seek to build credibility and visibility for an organization, with PR helping ...

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The Perils of Putting a Corporate PR Program on Hold

Posted on February 23, 2017 by Marian Hughes

Topics: Thought Leadership, Earned Media Relations, Industry Analyst Relations

When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted ...

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Is a Non-Deal Roadshow Right for Your Publicly-Traded Company?

Posted on February 19, 2016 by Kathy Wilson

Topics: Planning, Industry Analyst Relations

It’s hard to overstate the long-term value of building and strengthening relationships with investors via face-to-face meetings. That’s a major reason why so many publicly traded companies participate in Non-Deal Roadshows (NDR). An NDR is a series ...

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Analyze This: Four Strategies to Building a Successful Industry Analyst Program

Posted on November 6, 2015 by Colleen Irish

Topics: Earned Media Relations, Industry Analyst Relations

In pursuit of building industry visibility and leadership, businesses, especially startups, can be so focused on their desire to secure press coverage and develop media relationships, that they neglect another key element to capturing ‘share of ...

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Take 3 Minutes Now to Perfect Your 3-Minute Pitch

Posted on March 6, 2015 by Mary Pavlu

Topics: Earned Media Relations, Industry Analyst Relations

Picture yourself on a stage, in front of a huge audience packed with investors and CEOs, and you only have three minutes to spark their interest. What would you say? That is the startup’s dilemma, and was the challenge of the moment at Start Up ...

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Is the Press Release DOA or A-OK?

Posted on May 14, 2014 by Marian Hughes

Topics: Thought Leadership, Messaging and Positioning, Industry Analyst Relations

Headlines declaring the demise of the press release have been floating around the PR community for several years. They make a shocking headline to be sure, but the question remains: are these gross exaggerations or is there some truth to it?

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