Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Creative Sparks: Our Favorite Digital Marketing Moments of 2020

Posted on December 21, 2020 by Tier One

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

From the growth of virtual events to the rise in brands taking a stand, the world of digital marketing responded to the unpredictability, upheaval, and uniqueness of 2020 with creativity, innovation, and compassion.  We’ve gathered our top 10 ...

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Influencer Marketing Tactics to Take Your Brand Center Stage

Posted on April 11, 2019 by Maria Prokopowicz

Topics: Influencer Marketing, Content

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, ...

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The Magic of Influencer Marketing

Posted on March 13, 2019 by Colleen Irish

Topics: Social Media, Influencer Marketing

 If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...

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A User’s Guide to Influencer Marketing and the FTC

Posted on May 2, 2018 by Colleen Irish

Topics: Thought Leadership, Influencer Marketing

Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...

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Forging an Emotional Connection with Experiential Marketing

Posted on January 17, 2018 by Kathy Wilson

Topics: Social Media, Influencer Marketing, Content

Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...

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Sixty Seconds for Social: Seizing the (Twitter) Moment

Posted on October 14, 2016 by Tier One

Topics: Social Media, Thought Leadership, Influencer Marketing

It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible ...

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