TOP Talk

Topics: Influencer Marketing, Content

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, ...

Topics: Social Media, Influencer Marketing

 If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...

Topics: Thought Leadership, Influencer Marketing

Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...

Topics: Social Media, Influencer Marketing, Content

Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...

Topics: Social Media, Thought Leadership, Influencer Marketing

It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible ...

Topics: Social FAQ, Social Media, Influencer Marketing

In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. ...