Topics: Digital Marketing, Social Media, Influencer Marketing, Content
From the growth of virtual events to the rise in brands taking a stand, the world of digital marketing responded to the unpredictability, upheaval, and uniqueness of 2020 with creativity, innovation, and compassion. We’ve gathered our top 10 ...
Topics: Influencer Marketing, Content
As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, ...
Topics: Social Media, Influencer Marketing
If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...
Topics: Thought Leadership, Influencer Marketing
Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found ...
Topics: Social Media, Influencer Marketing, Content
Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...
Topics: Social Media, Thought Leadership, Influencer Marketing
It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible ...
