Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: How Your Brand Should Really Use Instagram Stories

Posted on July 18, 2018 by Grace Rasulo
If your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. 
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Social Media Live Video Breakdown

Posted on March 23, 2017 by Tier One Team
Live social video is on the rise and shows no signs of slowing. With new live video options constantly popping up, they can begin to all look the same. To make sure your content gets in front of your target audiences, being strategic with your live ...
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Frequently Asked Questions: Instagram Stories

Posted on February 15, 2017 by Bianca Lev
Facebook-owned Instagram Stories boast a slew of features that match those of Snapchat and several that its competitor doesn’t have. And while the platform and its capabilities can be incredibly appealing, we also understand how overwhelming it can ...
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Instagram Stories To Inspire Your Social Strategy

Posted on February 15, 2017 by Grace Rasulo
Instagram Stories, the copycat sister of Snapchat’s ephemeral success, continues to fiercely rise against its competition. Reaching a milestone 150 million daily users, Instagram Stories were hot on the trail of Snapchat’s 161 million daily users at ...
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Sixty Seconds for Social (Overtime): The Same Old (Instagram) Story?

Posted on August 12, 2016 by Stephanie Malkus
Temporary photos, customizable with doodling features, that vanish after 24 hours. Sound familiar?  Instagram is trying to beat Snapchat at its own game with the introduction of Instagram Stories, a feature almost identical to Snapchat Stories. The ...
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Sixty Seconds for Social: Shining on Social at Industry Events

Posted on March 3, 2016 by Stephanie Malkus
When it comes to showcasing your company’s thought leadership among industry peers, the value of social media at events cannot be overstated.Industry events present almost a Super Bowl-like opportunity for your social program in the sense that they ...
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