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    Tips from the Dugout: How to Handle the Curveballs

    Get in the Zone A helpful trick to getting an interview off on the right foot is to walk into the discussion with a helpful attitude regardless of what your day has been like. We all have bad days, but an experienced spokesperson can step back, take a deep breath, and press reset on their day before heading into an interview. read more >

    Tips from the Dugout: Your Media Interview Windup

    Start with Smart Scouting Never go into an interview without doing your homework. Determine the reporter’s beat and if you haven’t already, take the time to read his/her previous articles. Determine if he/she has written about the issue at hand before. And, if so, identify his/her familiarity and depth of understanding on the issue to better read more >

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