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How to Make a Memorable Brand Announcement on Social Media

Posted on August 29, 2018 by Jessica Ivetich

Topics: Social Media, Launches

In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding the world’s social media feeds, standing out is (to put it mildly) — a challenge.

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Is Your Product Ready to Launch?

Posted on February 1, 2018 by Marian Hughes

Topics: Thought Leadership, Launches

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...

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5 Keys to a Successful Company Launch

Posted on August 30, 2017 by Sarah Mees

Topics: Messaging and Positioning, Launches, Planning

It only happens once, a new company launch, and there are many things to think about as you prepare. You’ve identified an unmet market need, conducted thorough market research and competitive analysis, and built a product or service your customers ...

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Trying to Throw Their Arms Around The World: U2, Apple and Lessons in Gift Giving

Posted on December 23, 2014 by Laureen Sanderson

Topics: Thought Leadership, Content, Launches

Image Credit: Created using Canva; https://www.canva.com/ Ralph Waldo Emerson wrote many beautiful things but my favorite during the holiday season has to be “the only true gift is a portion of thyself.” It’s a beautiful thought -- one to keep in ...

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