Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

How to Make a Memorable Brand Announcement on Social Media

Posted on July 17, 2020 by Gary Hotze

Topics: Social FAQ, Social Media, Launches

In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding social media feeds, standing out is (to put it mildly) — a challenge. If you’re a brand that wants to make ...

Read More

Is Your Product Ready to Launch?

Posted on February 1, 2018 by Marian Hughes

Topics: Thought Leadership, Launches

It used to be much easier to determine the perfect time to launch a product (or service). Simply put, you released your product to the public when it was perfect (or close to perfect, anyway)—when every “i” was dotted and every “t” was crossed; it ...

Read More

5 Keys to a Successful Company Launch

Posted on August 30, 2017 by Sarah Mees

Topics: Messaging and Positioning, Launches, Planning

It only happens once, a new company launch, and there are many things to think about as you prepare. You’ve identified an unmet market need, conducted thorough market research and competitive analysis, and built a product or service your customers ...

Read More

Trying to Throw Their Arms Around The World: U2, Apple and Lessons in Gift Giving

Posted on December 23, 2014 by Laureen Sanderson

Topics: Thought Leadership, Content, Launches

Image Credit: Created using Canva; https://www.canva.com/ Ralph Waldo Emerson wrote many beautiful things but my favorite during the holiday season has to be “the only true gift is a portion of thyself.” It’s a beautiful thought -- one to keep in ...

Read More
1