Sixty Seconds for Social [World Cup Edition]: Brand Wins and Losses
Posted July 15, 2014 By Katie Niemiec
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Delta,
PR,
Rio Live,
Snapchat,
soccer,
social media,
Tim Howard,
twitter,
World Cup,
World Cup 2014,
brands,
facebook,
FIFA,
KLM,
Luis Suarez,
marketing,
McDonald'ds
This World Cup was one for the record books. The semi-final match between Germany and Brazil not only raised the bar with the number of goals scored against Brazil, but for the level of participation from viewers who sent 35.6 million tweets. That game is now the most discussed sports game on social ever. No doubt, the world wasn't just watching
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