Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

How to Market to Millennials, By a Millennial

Posted on May 10, 2018 by Grace Rasulo
Millennial. The word is everywhere.
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Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...
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What Marketers Need to Know About Net Neutrality

Posted on January 24, 2018 by Stephanie Malkus
UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here.
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Forging an Emotional Connection with Experiential Marketing

Posted on January 17, 2018 by Kathy Wilson
Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more ...
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4 Communication Lessons from Energy Week

Posted on July 7, 2017 by Sarah Mees
The Trump Administration designated last week, June 26 - 30, as “Energy Week.” On Tuesday, June 27, Rick Perry, Scott Pruitt, and Ryan Zinke, the heads of the Department of Energy, EPA, and Secretary of the Interior, respectively, penned an op-ed ...
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Will Themes Like “Populism” and “Nationalism” Affect Your PR?

Posted on January 31, 2017 by Sue Parente
In every business, it’s important to keep an eye on major macroeconomic and cultural trends to understand the hearts and minds of your customers. None of us lives in a bubble, so we can’t help but be impacted by what’s happening in our towns/cities, ...
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