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    Marketing to Different Generations: Is Your Messaging Age-Appropriate?

    All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these read more >

    What Marketers Need to Know About Net Neutrality

    UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here. read more >

    Forging an Emotional Connection with Experiential Marketing

    Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more challenging. read more >

    4 Communication Lessons from Energy Week

    The Trump Administration designated last week, June 26 - 30, as “Energy Week.” On Tuesday, June 27, Rick Perry, Scott Pruitt, and Ryan Zinke, the heads of the Department of Energy, EPA, and Secretary of the Interior, respectively, penned an op-ed about “Paving the path to U.S. energy dominance.” The White House followed with a statement titled, read more >

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