Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Go Farther by Being Smarter: The Secret to Content Optimization

Posted on February 19, 2020 by Ashley Tate
In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of ...
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3 Reasons You Should Stop, Collaborate, and (Social) Listen

Posted on August 16, 2019 by Stephanie Malkus
How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often ...
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Lessons From Levi’s on Fade-Resistant Relevance

Posted on July 31, 2019 by Sue Parente
Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. ...
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Influencer Marketing Tactics to Take Your Brand Center Stage

Posted on April 11, 2019 by Maria Prokopowicz
As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, ...
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Brands Take a Stand II: Strategies That Stick

Posted on February 20, 2019 by Amelia Vernon
Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” ...
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Top Scores: Standout Storytelling from Super Bowl LIII

Posted on February 4, 2019 by Cassie Morris
Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than ...
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