3 Reasons You Should Stop, Collaborate, and (Social) Listen
Posted August 16, 2019 By Stephanie Malkus
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social listening,
social media,
social media best practices,
marketing strategy
How often do you listen — really listen — to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often drowned out by other, more irritating noises. Social media can sometimes feel the same. The mere
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Lessons From Levi’s on Fade-Resistant Relevance
Posted July 31, 2019 By Sue Parente
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PR Best Practices,
relevancy,
branding,
marketing strategy
Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. Understand those pieces and making a compelling case for why your product or service works for them will
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Influencer Marketing Tactics to Take Your Brand Center Stage
Posted April 11, 2019 By Maria Prokopowicz
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social media marketing,
social media strategy,
marketing strategy
As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social
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Brands Take a Stand II: Strategies That Stick
Posted February 20, 2019 By Amelia Vernon
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social media best practices,
social media content,
brand voice,
marketing strategy
Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” doing so can be a tricky business for even the most sophisticated organizations. Is simply speaking
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Top Scores: Standout Storytelling from Super Bowl LIII
Posted February 04, 2019 By Cassie Morris
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social media,
Super Bowl,
marketing strategy
Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than 100 million viewers, the live event is a highly coveted advertising platform, providing companies
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