As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy — influencer marketing. Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social read more >

Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” doing so can be a tricky business for even the most sophisticated organizations. Is simply speaking read more >

Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than 100 million viewers, the live event is a highly coveted advertising platform, providing companies read more >

Everyone knows two topics are taboo at the dinner table: politics and religion. That same truism has long been observed by brands (at dinner time and beyond). Yet, a recent survey from Sprout Social found that 66 percent of U.S. consumers want to see brands take a stand on social and political issues (a serious Catch-22 situation). In recent years read more >

UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here. read more >