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    Brands Take a Stand II: Strategies That Stick

    Today’s consumers, particularly younger ones, want to see companies be more human, take more risks, and speak out on social and political issues relevant to their brand values. However, as discussed in our previous blog, “When Brands Take a Stand,” doing so can be a tricky business for even the most sophisticated organizations. Is simply speaking read more >

    Top Scores: Standout Storytelling from Super Bowl LIII

    Posted February 04, 2019 By Cassie Morris | social media, Super Bowl, marketing strategy
    Every year, the Super Bowl brings Americans together around the TV for an evening of chicken wings, beer, melted cheese, and Tom Brady. (Tier One calls Boston home, so we’re just a “little” excited about his latest championship ring). With more than 100 million viewers, the live event is a highly coveted advertising platform, providing companies read more >

    When Brands Take a Stand

    Everyone knows two topics are taboo at the dinner table: politics and religion. That same truism has long been observed by brands (at dinner time and beyond). Yet, a recent survey from Sprout Social found that 66 percent of U.S. consumers want to see brands take a stand on social and political issues (a serious Catch-22 situation). In recent years read more >

    What Marketers Need to Know About Net Neutrality

    UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here. read more >

    Forging an Emotional Connection with Experiential Marketing

    Communication practitioners have had to learn to swim outside our usual lanes over the past several years. That’s thanks both to a more competitive marketplace and a changing landscape that makes securing strong earned media coverage more challenging. read more >

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