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One, Two, Three Data-Driven Marketing Lessons From MLB’s Obsession With Analytics

Posted on October 2, 2019 by Matt Moreno

Topics: Social Media, Measurement and Analytics, Digital Advertising

Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.  Baseball’s use of analytics started well before the ...

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Win the Data Game: Getting the Most From Your Media Metrics

Posted on January 24, 2019 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

Early in the new year is the time when many communications professionals should take a closer look at the previous year’s program metrics and, armed with that data, define what constitutes success for the year ahead. As the industry continues to ...

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Using End of Year Metrics to Guide Your Content Strategy

Posted on December 6, 2017 by Grace Rasulo

Topics: Content, Measurement and Analytics

While the end of the year is a time for personal reflection, for brands it’s a time to reflect on the success of your marketing programs and plan for the new year. Your 2018 plan should be full of creative ideas, goals, and strategies. But what’s a ...

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The Art and Science of Communication Program Measurement: Measuring Social Media

Posted on June 21, 2017 by Kathy Wilson

Topics: Social Media, Measurement and Analytics

In the first post of this two-part series on communication measurement, I shared thoughts about what to benchmark and track when measuring the value of earned media. This time I’m turning my attention to social media. 

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The Art and Science of Communication Program Measurement: Three Critical Analytics Areas for Measuring Earned Media

Posted on June 7, 2017 by Kathy Wilson

Topics: Earned Media Relations, Measurement and Analytics

Communication program measurement has been the subject of intense debate for decades. Organizations rightfully want to understand the impact of public relations and social media on their business and gauge the true return on investment of their ...

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Google Analytics FAQs: Audience Overview

Posted on April 5, 2017 by Stephanie Malkus

Topics: Measurement and Analytics, Search Engine Marketing

When it comes to site traffic measurement, there are two undeniable truths:

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