Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

5 Tips to Stand Out in Today's Media Landscape

Posted on August 4, 2017 by Colleen Irish
One of my favorite things about the PR profession is the art of media relations. There’s nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is ...
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The Ghosts of PR Past, Present, and Future

Posted on December 17, 2015 by Colleen Irish
Image created using Canva. Background Image Credit: "Day 36 - Candles" by Iain Watson on Flickr As another year comes to an end, it’s common practice to look back and reflect on the past while musing about the possibilities of the year to come. With ...
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Native Advertising: Valuable Content or "Repurposed Bovine Waste"?

Posted on August 22, 2015 by Laureen Sanderson
It was out of this struggle that native advertising was born. For those unfamiliar, native advertising is paid content, sponsored by and sometimes even created by a brand, that runs alongside regular news stories. While paid content gives news ...
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Sixty Seconds for Social: Instant Articles by Facebook

Posted on May 19, 2015 by Mary Pavlu
When it comes to daily headlines, social media has become a primary news source for many of us. Unfortunately the ease of scrolling and scanning has made it less likely we’ll tolerate the tediousness of clicking through to read an article in its ...
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Sixty Seconds for Social: The Podcast Renaissance

Posted on April 17, 2015 by Stephanie Malkus
Where the digital age has hurt many other news and data sources, it has given new birth to audio, which has experienced renewal and reinvention, making the most of new technology to deliver the podcast. What's behind its recent surge? That's a ...
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Tips from the Dugout: How to Handle the Curveballs

Posted on April 3, 2015 by Marian Hughes
Get in the Zone A helpful trick to getting an interview off on the right foot is to walk into the discussion with a helpful attitude regardless of what your day has been like. We all have bad days, but an experienced spokesperson can step back, take ...
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