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    How to localize a national media story: What do broadcast reporters really want?

    National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ways to accomplish this, and the particulars of your client and their news can greatly impact the read more >

    When to Consider a Satellite Media Tour

    The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast professional and SMT producer Laura DeAngelis recently to get her take on some of these questions. read more >

    The Art and Science of Communication Program Measurement: Three Critical Analytics Areas for Measuring Earned Media

    Communication program measurement has been the subject of intense debate for decades. Organizations rightfully want to understand the impact of public relations and social media on their business and gauge the true return on investment of their budget investment. read more >

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