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How to localize a national media story: What do broadcast reporters really want?

Posted on February 21, 2018 by Celena Fine

Topics: Earned Media Relations, Media FAQs

National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ...

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