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Breaking News: Insider Tips on Pitching From a Former TV News Reporter

Posted on September 25, 2019 by Zak Sos
This just in: After a decade in the breaking-news world of broadcast journalism, much of it as a TV reporter in New York City, I made the leap from receiving pitches to crafting them. Needless to say, in my years in front of the camera I received my ...
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The Art of the Phone Call

Posted on December 19, 2018 by Matt McCarthy
As communications consultants, we deliver value to clients in a variety of ways, but the most notable is the relationships we’ve built with the media.
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Awkward! What To Do When the Media (or Others) Get It Wrong

Posted on April 28, 2014 by Sue Parente
Mistakes happen and nobody knows your company as well as you do, so it's inevitable and understandable that an outsider might garble some of the facts or miss some of the nuances. Not to mention the extreme deadlines and deluge of information that ...
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