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    How to localize a national media story: What do broadcast reporters really want?

    National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is—how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? There are several ways to accomplish this, and the particulars of your client and their news can greatly impact the read more >

    When to Consider a Satellite Media Tour

    The when and how satellite media tours (SMTs) work best is still a mystery to many marketers. Are they just for the big household brand names? Do they ever work for BtoB companies? How exactly do they work? I connected with seasoned broadcast professional and SMT producer Laura DeAngelis recently to get her take on some of these questions. read more >

    A Broadcast Interview Refresher for Multimedia Reporting

    Created On Canva,  Background Image Credit: Patrick Breitenbach on Flickr  used to be that when you headed into an interview with a print reporter, you brushed up on your basic media interview tips and rarely relied upon those broadcast interview pointers you learned in media training.  It was just a print interview after all—no video cameras were read more >

    Feeding the Owned Content Machine with Great Contributed Articles

    Bylined articles can be an effective way for an organization to showcase a perspective or help prospective buyers tackle a timely business issue. But just because you build it doesn't mean they will come. Or put another way, just because your byline appears in a magazine doesn't mean it will automatically attract readers who, in turn, will want to read more >

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