Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

When Brands Take a Stand

Posted on January 16, 2019 by Amelia Vernon

Topics: Social Media, Social Listening and Trend Spotting, Messaging and Positioning

Everyone knows two topics are taboo at the dinner table: politics and religion. That same truism has long been observed by brands (at dinner time and beyond). Yet, a recent survey from Sprout Social found that 66 percent of U.S. consumers want to ...

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Rebranding? Make the Most of a Golden Opportunity

Posted on August 22, 2018 by Sue Parente

Topics: Branding, Content, Messaging and Positioning

How many times have we seen companies change their name or logo only to find nothing’s really changed at all? In those instances, it turns out the “rebrand” was just window dressing or worse — the brand actually delivered the opposite of what the ...

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15 Lessons From 15 Years of Tier One Partners

Posted on August 15, 2018 by Tier One Team

Topics: Content, Messaging and Positioning, Tier One 15th Anniversary

This year’s celebration of our 15th anniversary is an exciting milestone for Tier One Partners that we’ve been commemorating all year long. This month has particular significance as we observe our agency’s actual “birthday.”

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So You’ve Developed Your Corporate Messaging and Positioning. Now What?

Posted on August 8, 2018 by Marian Hughes

Topics: Branding, Content, Messaging and Positioning

Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your ...

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The Perfect Pitch in 5 GIFs

Posted on July 25, 2018 by Sarah Mees

Topics: Earned Media Relations, Messaging and Positioning

The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass ...

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Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish

Topics: Messaging and Positioning

All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...

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