Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

4 Tips for Writing Effective Website Copy

Posted on February 7, 2018 by Grace Rasulo

Topics: UX, Messaging and Positioning, Search Engine Marketing

The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or ...

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5 Keys to a Successful Company Launch

Posted on August 30, 2017 by Sarah Mees

Topics: Messaging and Positioning, Launches, Planning

It only happens once, a new company launch, and there are many things to think about as you prepare. You’ve identified an unmet market need, conducted thorough market research and competitive analysis, and built a product or service your customers ...

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How To Let Your Brand Voice Shine on Social Media

Posted on May 23, 2017 by Grace Rasulo

Topics: Social Media, Messaging and Positioning

What exactly defines someone’s personality? Is it their demeanor? Tone? Sense of humor and mannerisms? A personality is complex, but it’s an integral part of what sets one person apart from another. Having a personality is just as important to a ...

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Earth Day & What Keeps It Spinning

Posted on April 19, 2017 by Sarah Mees

Topics: Thought Leadership, Events, Messaging and Positioning

Earth Day, celebrated annually on April 22nd, is far from a greeting card holiday, but at almost 50 years from its first celebration, Earth Day persists, and that’s no small achievement. The global community’s steadfast and growing commitment to ...

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New Rules of Engagement in the Rise of Fake News

Posted on March 17, 2017 by Colleen Irish

Topics: Thought Leadership, Events, Messaging and Positioning

In the last six months, “fake news” has become a household phrase. Its current status took root during the 2016 presidential election, and has continued to grow to the point where many people can’t tell the difference between real news or ...

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The Value PR Can Bring to the Boardroom

Posted on March 1, 2017 by Sue Parente

Topics: Thought Leadership, Messaging and Positioning, Planning

It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its ...

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