Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Will Themes Like “Populism” and “Nationalism” Affect Your PR?

Posted on January 31, 2017 by Sue Parente

Topics: Thought Leadership, Social Listening and Trend Spotting, Messaging and Positioning

In every business, it’s important to keep an eye on major macroeconomic and cultural trends to understand the hearts and minds of your customers. None of us lives in a bubble, so we can’t help but be impacted by what’s happening in our towns/cities, ...

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Internal Branding: The Secret To Nailing Your Corporate Brand Strategy

Posted on January 6, 2017 by Kathy Wilson

Topics: Branding, Messaging and Positioning, Employee Communications

When it comes to corporate branding, why is it that some companies get it so right while others struggle? I recently asked that question of Jonathan Cleveland, founder and principal of Cleveland Design, a top branding and design firm that works with ...

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As the Dust Settles…Marketing Lessons from the Campaign Trail

Posted on December 13, 2016 by Colleen Irish

Topics: Social Media, Thought Leadership, Messaging and Positioning

There is no denying that the 2016 presidential election was among the biggest marketing events of the year. In fact, I think most people would agree it sucked up most of the air all year long. Nothing short of a historic World Series could get ...

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The Secret to Award-Winning Corporate Speaking Programs: Start Smart and Finish Strong

Posted on August 24, 2016 by Marian Hughes

Topics: Thought Leadership, Messaging and Positioning, Speaking Programs

A strategic speaking program can be an effective way to build awareness for a company, its products and services, and the vision of its leadership team. But with an overwhelming number of conferences all vying for the same audiences, cutting through ...

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Speeches that Make the Grade: Elements of an Effective Speech

Posted on June 10, 2016 by Sue Parente

Topics: Messaging and Positioning, Speaking Programs

This most recent college graduation season, chock full of high-profile commencement speakers, gives us a fresh opportunity to look at what makes a memorable and effective speech.

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Brands as Publishers: Does Your Organization Have a Publisher’s Mindset?

Posted on May 6, 2016 by Marian Hughes

Topics: Content, Messaging and Positioning

Since the emergence of Content Marketing, brands have been thinking and acting more like publishers to create engaging original content that will build trust and credibility with their buyers. It’s common-place now to find former journalists of ...

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