Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Is the Press Release DOA or A-OK?

Posted on May 14, 2014 by Marian Hughes

Topics: Thought Leadership, Messaging and Positioning, Industry Analyst Relations

Headlines declaring the demise of the press release have been floating around the PR community for several years. They make a shocking headline to be sure, but the question remains: are these gross exaggerations or is there some truth to it?

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Hit Refresh: How to Extend the Life of Your Content

Posted on May 2, 2014 by Marian Hughes

Topics: Social Media, Content, Messaging and Positioning

Producing excellent content is no longer a nice-to-have - it's essential. But it's all too easy to get overwhelmed by the effort content requires. How can you feed the content beast without sacrificing on quality or frequency and make the most of ...

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Driving Conversations Through Survey Data

Posted on April 9, 2014 by Sue Parente

Topics: Content, Earned Media Relations, Messaging and Positioning

What counts as “news” from a PR perspective? Every company knows major episodic events like product launches, new client stories or business action such as an IPO or merger are newsworthy – but typically those events are few and far between. What ...

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Are You a Good Listener?

Posted on March 20, 2014 by Kathy Wilson

Topics: Social Listening and Trend Spotting, Messaging and Positioning, Planning

Have you noticed how the concept of “storytelling” has become the new black in marketing and PR? Everyone, wants to be a storyteller, to capture people's attention and be memorable. Yet we at Tier One have absorbed a counter-intuitive lesson over ...

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How People Can Get to Know You

Posted on June 30, 2012 by Sue Parente

Topics: Social Media, Earned Media Relations, Messaging and Positioning

Remember those great Jon Lovitz SNL skits in which Lovitz would scream into the camera, “GET TO KNOW ME!”?  The idea was that simply by knowing him, all your dreams of fame and fortune would come true.  While maybe not to the degree Lovitz suggests, ...

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