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    The Art and Science of Communication Program Measurement: Measuring Social Media

    In the first post of this two-part series on communication measurement, I shared thoughts about what to benchmark and track when measuring the value of earned media. This time I’m turning my attention to social media.  read more >

    Fast Facts From Social Media Week Chicago 2016

    Target audiences, platforms, keywords, hashtags, influencers, analytics, engagement, impressions, scheduling, paid, we’re already out of breath and we haven’t even mentioned the event that brings all of these terms to one main stage: Social Media Week. read more >

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