Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Let’s Talk Microblogs: Best Practices for Social Marketers

Posted on January 29, 2020 by Stephanie Malkus
With the rise of 15-second video and 280 characters and vanishing messages and all the other brevities social media has brought into our lives, it’s no wonder marketers are always on the lookout for better ways to quickly communicate with their ...
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Something to Punch Up Your Summer Reading: "Jab, Jab, Jab, RIGHT HOOK" by Gary Vaynerchuk

Posted on July 1, 2014 by Marian Hughes
So what do boxing and managing a social media campaign have in common? According to Gary Vaynerchuk, the social media expert and owner of the well-known digital media agency VaynerMedia---a lot. In fact, it's the premise of his latest book Jab, Jab, ...
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