The Magic of Influencer Marketing
Posted March 13, 2019 By Colleen Irish
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social media marketing,
social media strategy,
Engagement,
millennials
If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be celebrities, but most aren’t famous (at least not in the Hollywood sense of the word). The real magic of
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How to Market to Millennials, By a Millennial
Posted May 10, 2018 By Grace Rasulo
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social media,
social media marketing,
brands,
marketing,
millennials
Millennial. The word is everywhere.
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Marketing to Different Generations: Is Your Messaging Age-Appropriate?
Posted March 07, 2018 By Colleen Irish
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PR Best Practices,
Riddle & Bloom,
social media,
audience,
baby boomers,
brands,
content marketing,
Engagement,
gen y,
gen z,
marketing,
millennials
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these
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Four Strategies for Marketers to Influence Millennials Above and Beyond Pomp and Circumstance
Posted May 29, 2015 By Colleen Irish
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PR Best Practices,
Riddle & Bloom,
social media,
social media marketing,
visual storytelling,
challenger brands,
emoji,
marketing,
millennials
In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. According to a new Pew Research report, more than one-in-three American workers today are
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Millennial Campaigns that #NailedIt in 2014
Posted January 06, 2015 By Colleen Irish
|
Campaigns,
millennials
Image Credit: Created using Canva; https://www.canva.com/ 2014 was undoubtedly the year of the millennials. This group was heralded for finally unseating the long-reigning Baby Boomers as the nation’s largest consumer segment, giving them center stage. And with their fast-approaching successors, Gen Z, these younger consumers appear to have
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