Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Magic of Influencer Marketing

Posted on March 13, 2019 by Colleen Irish
 If you think influencer marketing is just celebrities posing with the latest FabFitFun box, #SkinnyTea in hand, think again. It’s a multibillion dollar industry and a strategy used by more than 80 percent of marketers. Some influencers may be ...
Read More

How to Market to Millennials, By a Millennial

Posted on May 10, 2018 by Grace Rasulo
Millennial. The word is everywhere.
Read More

Marketing to Different Generations: Is Your Messaging Age-Appropriate?

Posted on March 7, 2018 by Colleen Irish
All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But ...
Read More

Four Strategies for Marketers to Influence Millennials Above and Beyond Pomp and Circumstance

Posted on May 29, 2015 by Colleen Irish
In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. ...
Read More

Millennial Campaigns that #NailedIt in 2014

Posted on January 6, 2015 by Colleen Irish
Image Credit: Created using Canva; https://www.canva.com/ 2014 was undoubtedly the year of the millennials. This group was heralded for finally unseating the long-reigning Baby Boomers as the nation’s largest consumer segment, giving them center ...
Read More

Fluent Interprets Next Wave of Millennial Consumers for Brands

Posted on October 17, 2014 by Colleen Irish
Just when brands think they’ve figured out how to communicate with consumers in today’s digital age, they’re hit with the next wave of Millennials (or Gen Z), whose digital nativeness and cultural values require a very different approach to ...
Read More
1 2