Millennial. The word is everywhere. read more >

All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these read more >

In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. According to a new Pew Research report, more than one-in-three American workers today are read more >

Image Credit: Created using Canva; https://www.canva.com/ 2014 was undoubtedly the year of the millennials. This group was heralded for finally unseating the long-reigning Baby Boomers as the nation’s largest consumer segment, giving them center stage. And with their fast-approaching successors, Gen Z, these younger consumers appear to have read more >

Just when brands think they’ve figured out how to communicate with consumers in today’s digital age, they’re hit with the next wave of Millennials (or Gen Z), whose digital nativeness and cultural values require a very different approach to engagement. This coveted, yet hard to crack, group of 17 to 20-somethings wields up to $200 billion in read more >