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    Marketing to Different Generations: Is Your Messaging Age-Appropriate?

    All of the different generational terms—Baby Boomers, Gen X, Millennials and Gen Z—are thrown around so liberally, it’s enough to make your head spin. They sound more like movie titles than something substantive for brands to pay attention to. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these read more >

    Four Strategies for Marketers to Influence Millennials Above and Beyond Pomp and Circumstance

    In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. According to a new Pew Research report, more than one-in-three American workers today are read more >

    Millennial Campaigns that #NailedIt in 2014

    Posted January 06, 2015 By Colleen Irish | Campaigns, millennials
    Image Credit: Created using Canva; 2014 was undoubtedly the year of the millennials. This group was heralded for finally unseating the long-reigning Baby Boomers as the nation’s largest consumer segment, giving them center stage. And with their fast-approaching successors, Gen Z, these younger consumers appear to have read more >

    Fluent Interprets Next Wave of Millennial Consumers for Brands

    Just when brands think they’ve figured out how to communicate with consumers in today’s digital age, they’re hit with the next wave of Millennials (or Gen Z), whose digital nativeness and cultural values require a very different approach to engagement. This coveted, yet hard to crack, group of 17 to 20-somethings wields up to $200 billion in read more >

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