Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Fighting the Choke: The Science Behind Performing Under Pressure

Posted on September 17, 2015 by Colleen Irish
Image Credit: Multiple Choice Test, Oliver Tacke on Flickr Summer may be on its way out, but with these recent weekends of beautiful September weather, I was able to grab a few more beach days and finish up the book, Performing Under Pressure by ...
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Want Your Brand Fabric to Last? Skip the Spin Cycle

Posted on September 4, 2015 by Sue Parente
It’s Labor Day weekend and school’s about to start. Have you finished your summer reading yet? No? Well I can help you with the SparkNotes (do they still have those?) for a current industry read called Spin Sucks: Communications and Reputation ...
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