Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

What Marketers Need to Know About Net Neutrality

Posted on January 24, 2018 by Stephanie Malkus
UPDATE: As of June 11, 2018, the Federal Communications Commission's repeal of net neutrality is in effect. Learn more about this latest update here.
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Celebrating American Business Women’s Day

Posted on September 22, 2017 by Sue Parente
Think back to a time when you might have received a badge of some sort. Maybe it was a badge you earned as a Boy Scout or Girl Scout, as a community volunteer or for campaigning on behalf of a political candidate. Or perhaps you know someone who is ...
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5 Tips to Stand Out in Today's Media Landscape

Posted on August 4, 2017 by Colleen Irish
One of my favorite things about the PR profession is the art of media relations. There’s nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is ...
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Earth Day & What Keeps It Spinning

Posted on April 19, 2017 by Sarah Mees
Earth Day, celebrated annually on April 22nd, is far from a greeting card holiday, but at almost 50 years from its first celebration, Earth Day persists, and that’s no small achievement. The global community’s steadfast and growing commitment to ...
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#OneBostonDay – How Will You Make a Difference?

Posted on April 13, 2017 by Celena Fine
Marathon Monday, April 15, 2013, is a day that is etched in the memory of Bostonians. Lives were lost, families torn apart.
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Will Themes Like “Populism” and “Nationalism” Affect Your PR?

Posted on January 31, 2017 by Sue Parente
In every business, it’s important to keep an eye on major macroeconomic and cultural trends to understand the hearts and minds of your customers. None of us lives in a bubble, so we can’t help but be impacted by what’s happening in our towns/cities, ...
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