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    Podium-Worthy: Olympic Storytelling that Stuck the Landing

    By Raphael Goetter - originally posted to Flickr as Poutre, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=3771359 As the 2016 Summer Olympics have come to an end, so have the many Olympic-themed campaigns that have been permeating traditional and digital media alike. The Olympics are a marketer’s dream come true; the nature of the read more >

    A Marketer’s Guide for Winning the Gold with Social and Mobile Content

    There were many spectacular moments for sports history at the recently-concluded Sochi Winter Olympics; like Norwegian cross-country skier Marit Bjoergen winning her record sixth gold medal, German Carina Vogt receiving the gold medal in the first ever Olympic women’s ski jump, and Canadian freestyle skier Alex Bilodeau who dedicated his gold read more >

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