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    The 5 Myths Holding Back Your Paid Social Media Strategy

    At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. Yet, many brands remain resistant to carving out room in the budget to strategically target and push read more >

    Feeding the Owned Content Machine with Great Contributed Articles

    Bylined articles can be an effective way for an organization to showcase a perspective or help prospective buyers tackle a timely business issue. But just because you build it doesn't mean they will come. Or put another way, just because your byline appears in a magazine doesn't mean it will automatically attract readers who, in turn, will want to read more >

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