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The 5 Myths Holding Back Your Paid Social Media Strategy

Posted on March 20, 2019 by Jessica Ivetich
At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...
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Feeding the Owned Content Machine with Great Contributed Articles

Posted on October 8, 2014 by Kathy Wilson
Bylined articles can be an effective way for an organization to showcase a perspective or help prospective buyers tackle a timely business issue. But just because you build it doesn't mean they will come. Or put another way, just because your byline ...
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