Topics: Earned Media Relations, Planning
As PR professionals, we’re entrusted to determine the most effective way for brands to share their stories and ensure the right audiences are fully aware and informed of breaking news. Oftentimes, the goal is to generate coverage of an announcement ...
Topics: Media FAQs, Planning
At some point in a company’s life cycle, most organizations find themselves needing to extend their PR program outside of North America. This can be driven by milestones such as significant international business growth, an acquisition of or a ...
Topics: Messaging and Positioning, Planning, Crisis Communications
Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your ...
Topics: Digital Marketing, Social Media, Planning
At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...
Topics: Social Media, Planning
New year, new social strategy, but that doesn’t mean leaving the data of 2017 behind. Last year’s social data is packed full of valuable insights to drive your social strategy into the new year. For example, at Social Media Week Chicago we learned ...
Topics: Messaging and Positioning, Launches, Planning
It only happens once, a new company launch, and there are many things to think about as you prepare. You’ve identified an unmet market need, conducted thorough market research and competitive analysis, and built a product or service your customers ...
