Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

When Activism Strikes: Is Your Brand Ready for a Boycott?

Posted on August 29, 2019 by Marian Hughes

Topics: Messaging and Positioning, Planning, Crisis Communications

Information travels at lightning speed. One minute you’re making arrangements to work out with a friend, and, seconds later, you could be sending a text with a potential change of plans should anything come up, say like a brand-wide boycott of your ...

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The 5 Myths Holding Back Your Paid Social Media Strategy

Posted on March 20, 2019 by Jessica Ivetich

Topics: Digital Marketing, Social Media, Planning

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. As organic traffic and engagement continues to wane (thanks, Facebook!), the pay-to-play element is a necessary piece of social strategy. ...

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2017 Social Stats To Drive Your 2018 Strategy

Posted on January 5, 2018 by Jessica Ivetich

Topics: Social Media, Planning

New year, new social strategy, but that doesn’t mean leaving the data of 2017 behind. Last year’s social data is packed full of valuable insights to drive your social strategy into the new year. For example, at Social Media Week Chicago we learned ...

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5 Keys to a Successful Company Launch

Posted on August 30, 2017 by Sarah Mees

Topics: Messaging and Positioning, Launches, Planning

It only happens once, a new company launch, and there are many things to think about as you prepare. You’ve identified an unmet market need, conducted thorough market research and competitive analysis, and built a product or service your customers ...

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The Truth Behind a “Lucky” Communication Strategy

Posted on March 15, 2017 by Kathy Wilson

Topics: Content, Earned Media Relations, Planning

As the Roman philosopher Seneca once observed, “Luck is what happens when preparation meets opportunity.”

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The Value PR Can Bring to the Boardroom

Posted on March 1, 2017 by Sue Parente

Topics: Thought Leadership, Messaging and Positioning, Planning

It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its ...

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