Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

The Truth Behind a “Lucky” Communication Strategy

Posted on March 15, 2017 by Kathy Wilson

Topics: Content, Earned Media Relations, Planning

As the Roman philosopher Seneca once observed, “Luck is what happens when preparation meets opportunity.”

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The Value PR Can Bring to the Boardroom

Posted on March 1, 2017 by Sue Parente

Topics: Thought Leadership, Messaging and Positioning, Planning

It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its ...

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Is a Non-Deal Roadshow Right for Your Publicly-Traded Company?

Posted on February 19, 2016 by Kathy Wilson

Topics: Planning, Industry Analyst Relations

It’s hard to overstate the long-term value of building and strengthening relationships with investors via face-to-face meetings. That’s a major reason why so many publicly traded companies participate in Non-Deal Roadshows (NDR). An NDR is a series ...

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Five Communications Strategies to Turbo Charge Your Fall PR and Social Planning

Posted on September 5, 2015 by Kathy Wilson

Topics: Social Media, Earned Media Relations, Planning

You may still be brushing beach sand off the seats of your car and searching for your one missing flip flop.  But make no mistake: the meteorological summer is drawing to a close.  School’s back in session, your co-workers are back from vacation, ...

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How to Spring Into Productivity this Season

Posted on April 10, 2015 by Mary Pavlu

Topics: Thought Leadership, Planning

It’s Spring Break time and everyone’s ready to shake off those winter blues. It’s also the perfect time to clean up -- not just your house, but your personal and professional routines. For instance, when was the last time you re-examined your work ...

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5 Tips for Spring Cleaning Your Digital Marketing Strategy

Posted on May 6, 2014 by Colleen Irish

Topics: Social Media, Planning

You've fertilized your lawn, cleaned out your shed and feel organized at home just in time for the warmer weather. But how many of you think about spring cleaning and reorganizing when it comes to your digital business strategy?

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