It’s been said (more than a few times), that behind every great brand is a great story. The saying may be true, but it’s not quite the entire truth. Most companies have a whole series — scratch that, an entire library — of stories to tell, and there ...
The Power of the Podcast: How Brands Are Capitalizing on the Airwaves
Posted on April 11, 2018 by Christie Leist
Podcasts have been on the rise for the past few years. These radio shows for the 21st century, if you will, are being utilized by everyone from celebrities to brands to everyday people. This opportunity to communicate directly with an audience on a ...
Topics: Podcasts, Social FAQ, Social Media
Where the digital age has hurt many other news and data sources, it has given new birth to audio, which has experienced renewal and reinvention, making the most of new technology to deliver the podcast. What's behind its recent surge? That's a ...