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    New Rules of Engagement in the Rise of Fake News

    In the last six months, “fake news” has become a household phrase. Its current status took root during the 2016 presidential election, and has continued to grow to the point where many people can’t tell the difference between real news or “alternative facts.” read more >

    The Value PR Can Bring to the Boardroom

    It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its reputation? read more >

    The Perils of Putting a Corporate PR Program on Hold

    Posted February 23, 2017 By Marian Hughes | PR, PR Best Practices, PR Program, public relations
    When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted plans do not unfold according to the original timeline. It’s during these times of serious setbacks, read more >

    PR Worn Out Words Thesaurus

    Posted January 26, 2017 By Sue Parente | PR, PR Best Practices
    We asked, and you answered; these PR terms need to be tossed in the New Year. Now that you've resolved to kick these to the curb, try swapping the old with the new to give your PR vocab some spring cleaning. read more >

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