Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

New Rules of Engagement in the Rise of Fake News

Posted on March 17, 2017 by Colleen Irish
In the last six months, “fake news” has become a household phrase. Its current status took root during the 2016 presidential election, and has continued to grow to the point where many people can’t tell the difference between real news or ...
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The Value PR Can Bring to the Boardroom

Posted on March 1, 2017 by Sue Parente
It’s a little mind-boggling to me that many companies still don’t see PR as a function that needs a seat at the board table. PR is about reputation, and what can be more central and more precious to a company’s current and future value than its ...
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The Perils of Putting a Corporate PR Program on Hold

Posted on February 23, 2017 by Marian Hughes
When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted ...
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PR Worn Out Words Thesaurus

Posted on January 26, 2017 by Sue Parente
We asked, and you answered; these PR terms need to be tossed in the New Year. Now that you've resolved to kick these to the curb, try swapping the old with the new to give your PR vocab some spring cleaning.
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Watch Your Language: 17 Worn-Out Words to Avoid in 2017

Posted on November 16, 2016 by Sue Parente
 
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Kick It Up A Notch! Elevating Your Event’s Social Program

Posted on September 30, 2016 by Colleen Irish
If one thing’s for sure when it comes to industry events, they offer a wide variety of opportunities to both those attending and those running around behind the scenes.
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