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    Lessons From Levi’s on Fade-Resistant Relevance

    Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. Understand those pieces and making a compelling case for why your product or service works for them will read more >

    Say Yes and … Other Agency Best Practices That Drive Creativity

    I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business goals. But what does creativity really mean in our industry? My guess is it means different things to read more >

    The Art of the Phone Call

    As communications consultants, we deliver value to clients in a variety of ways, but the most notable is the relationships we’ve built with the media. read more >

    Why Movie Makers Shouldn’t Be the Only Ones Capturing the Magic With Video

    The excuses to not use video as part of your B2B or B2C content program are going the way of the Dodo as arguments in support of getting on camera get increasingly stronger. According to recent data from HubSpot, 80 percent of marketers say video has increased the amount of time users spent on their website and 97 percent say it has helped read more >

    Rebranding? Make the Most of a Golden Opportunity

    How many times have we seen companies change their name or logo only to find nothing’s really changed at all? In those instances, it turns out the “rebrand” was just window dressing or worse — the brand actually delivered the opposite of what the new brand had promised. It’s a crying shame when this happens because a golden opportunity to capture read more >

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