Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Frequently Asked Questions: Snapchat

Posted on March 4, 2020 by Cassie Morris
Snapchat is a tried-and-true platform that has held its own through the ever-evolving social media landscape. But with new apps like TikTok to compete with, the Snap app has continued to add new features, some which can leave even the savviest of ...
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Lessons From Levi’s on Fade-Resistant Relevance

Posted on July 31, 2019 by Sue Parente
Relevance is an unspoken priority for most brands and essential to build a business that will last. It isn’t just about fresh, hip marketing campaigns — it’s about your customers, the context of their lives, and the options available to them. ...
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Say Yes and … Other Agency Best Practices That Drive Creativity

Posted on May 29, 2019 by Kathy Wilson
I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business ...
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The Art of the Phone Call

Posted on December 19, 2018 by Matt McCarthy
As communications consultants, we deliver value to clients in a variety of ways, but the most notable is the relationships we’ve built with the media.
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Why Movie Makers Shouldn’t Be the Only Ones Capturing the Magic With Video

Posted on October 3, 2018 by Tier One Team
The excuses to not use video as part of your B2B or B2C content program are going the way of the Dodo as arguments in support of getting on camera get increasingly stronger. According to recent data from HubSpot, 80 percent of marketers say video ...
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Rebranding? Make the Most of a Golden Opportunity

Posted on August 22, 2018 by Sue Parente
How many times have we seen companies change their name or logo only to find nothing’s really changed at all? In those instances, it turns out the “rebrand” was just window dressing or worse — the brand actually delivered the opposite of what the ...
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