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    Public Relations for Blockchain (Beyond Bitcoin)

    Whenever a new technology enters our collective conscience many unrelated businesses try to align themselves with it in an effort to demonstrate they are cutting edge. Sometimes this works...and sometimes it doesn’t. read more >

    Are You Listening? The True Value of Broader Industry Listening

    When you hear communication pros talk about “listening,” do you really know what they are referring to? read more >

    Fake News and the Rise of the Subject Matter Expert

    Posted June 13, 2018 By Celena Fine | PR Best Practices, clients, experts, Fake News
    At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on behalf of their clients, this ever-changing world presents a whole slew of new challenges. read more >

    The Marketer’s Guide to GDPR

    Posted May 24, 2018 By Tier One Team | data, PR Best Practices, consent, email, GDPR
    GDPR. If you or your clients are working with any data that crosses into the European market, this abbreviation (which stands for General Data Protection Regulation) is likely burned into your subconscious and has been since 2016. But if you don’t, you may have just started hearing this acronym in the news recently. read more >

    The Power of the Podcast: How Brands Are Capitalizing on the Airwaves

    Posted April 11, 2018 By Christie Leist | podcasts, PR Best Practices
    It’s been said (more than a few times), that behind every great brand is a great story. The saying may be true, but it’s not quite the entire truth. Most companies have a whole series — scratch that, an entire library — of stories to tell, and there are more places than ever to share them. read more >

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