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    So You’ve Developed Your Corporate Messaging and Positioning. Now What?

    Posted August 08, 2018 By Marian Hughes | PR Best Practices
    Nothing feels better than completing a corporate messaging and positioning assignment. After weeks (or even months) of analyzing the competitive landscape and the needs and wants of your target audiences, you’ve concisely articulated what your organization does, how it differentiates itself from others in the marketplace, and its unique value read more >

    The Perfect Pitch in 5 GIFs

    Posted July 25, 2018 By Sarah Mees | PR Best Practices
    The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass email blast. read more >

    Public Relations for Blockchain (Beyond Bitcoin)

    Whenever a new technology enters our collective conscience many unrelated businesses try to align themselves with it in an effort to demonstrate they are cutting edge. Sometimes this works...and sometimes it doesn’t. read more >

    Are You Listening? The True Value of Broader Industry Listening

    When you hear communication pros talk about “listening,” do you really know what they are referring to? read more >

    Fake News and the Rise of the Subject Matter Expert

    Posted June 13, 2018 By Celena Fine | PR Best Practices, clients, experts, Fake News
    At this point, the prevalence of “fake news” can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. As communication professionals engage on behalf of their clients, this ever-changing world presents a whole slew of new challenges. read more >

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