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    Say Yes and … Other Agency Best Practices That Drive Creativity

    I thought a lot about the notion of creativity as I prepared to write this blog. It’s a word that’s thrown around pretty frequently in the communications field. Certainly most PR programs aim to be creative in support of an organization’s business goals. But what does creativity really mean in our industry? My guess is it means different things to read more >

    Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations

    “Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” read more >

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