Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Is Phone-Phobia Killing Your PR Program?

Posted on December 4, 2014 by Sue Parente
"Afraid Looking Woman With Phone" by David Castillo Dominici on FreeDigitalPhotos.net   The most persuasive form of person-to-person communication is still face-to-face, but voice-to-voice has to be the next best thing. Only a live dialogue lets the ...
Read More

Let’s Play Ball: Seven Tips for Crafting a Winning Press Pitch

Posted on July 28, 2014 by Colleen Irish
We're in the thick of baseball season, and here at Tier One, we're big fans of our hometown favorites, the Boston Red Sox and the Chicago Cubs. Sadly, neither team is having a season to brag about. No matter how great the effort from players like ...
Read More
1