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    The Perils of Putting a Corporate PR Program on Hold

    Posted February 23, 2017 By Marian Hughes | PR, PR Best Practices, PR Program, public relations
    When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted plans do not unfold according to the original timeline. It’s during these times of serious setbacks, read more >

    Analyze This: Four Strategies to Building a Successful Industry Analyst Program

    In pursuit of building industry visibility and leadership, businesses, especially startups, can be so focused on their desire to secure press coverage and develop media relationships, that they neglect another key element to capturing ‘share of voice’ in their respective markets: analyst relations. Having a strong industry analyst program in place read more >

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