When launching a new company, product, or service, having a plan with clearly defined goals and strategies is crucial to keeping teams focused and on task. However, most seasoned professionals have faced situations when the most carefully crafted plans do not unfold according to the original timeline. It’s during these times of serious setbacks, read more >

In pursuit of building industry visibility and leadership, businesses, especially startups, can be so focused on their desire to secure press coverage and develop media relationships, that they neglect another key element to capturing ‘share of voice’ in their respective markets: analyst relations. Having a strong industry analyst program in place read more >