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    Sixty Seconds for Social: Keepin' It Real-Time Marketing

    The Golden Globes are behind us, the Super Bowl, Oscars, and Grammy's lie in the near future, and that means one thing to marketers, we are in the middle of prime Real-Time Marketing Season! read more >

    Is Phone-Phobia Killing Your PR Program?

    "Afraid Looking Woman With Phone" by David Castillo Dominici on FreeDigitalPhotos.net   The most persuasive form of person-to-person communication is still face-to-face, but voice-to-voice has to be the next best thing. Only a live dialogue lets the speaker add conviction and color to their ideas. It also affords the opportunity to build read more >

    Taking the Scare out of Ghostwriting

    Have a clear sense of purpose and audience for your writing. Don’t rush the briefing process whenever you are collecting information for your piece. Liberally ask questions of the person giving you the prompt, and don’t be afraid to discuss a potential outline for the piece. If you don’t know the purpose of what you are going to craft, it’s going read more >

    Sixty Seconds for Social: It’s Alive! Social Media Hacks to Bring New Life to “Dead” Content

    Is “dead” content haunting you? You know what I’m talking about. It’s that great piece of content you put out months ago, and after a great few weeks, it’s just sitting there lifeless on the Internet, waiting for a mad scientist (or marketer) to breathe new life into it. read more >

    Social Media Week Chicago 2014: Building Brand Advocacy

    Summarizing four days of nearly 140 events featuring the best and brightest in branded social media is quite a challenge. But if I had to, it comes down to one word: advocacy. read more >

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