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    Designing an Award-Winning Online Newsroom

    It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action items and deliverables and typically takes weeks if not months to carry the project across the finish read more >

    For Want of a Better Word: The Rise of the Emoji

    The relationship between the emoji and the professional world is a tense one. There are some who would argue that the humble emoticon :-) has no place in a corporate setting, let alone its more animated successor, the emoji: read more >

    Is the Press Release DOA or A-OK?

    Headlines declaring the demise of the press release have been floating around the PR community for several years. They make a shocking headline to be sure, but the question remains: are these gross exaggerations or is there some truth to it? read more >

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